For Playground of Miami one of the biggest issues was to position them as a playground manufacturer, rather than a park. Playground might appear as a very competitive keyword for organic positioning, but through original content we positioned Playground of Miami to the top of its industry on Google, Big, and Yahoo. We managed to differentiate them from park to playground equipment manufacturer, and they got positioned in the first page organic in Broward County and Miami Dade County which resulted in a 200% sales increase locally.